Let's Get Typographical

Recently, I have come across a beautiful sans serif font that goes by the name of Avenir. A little known fact about me is that I really do not like sans serif fonts. I think they look messy and unprofessional.

But, one cold, March day, I was working on a project that was being "marketed" to a younger audience. And, apparently, younger audiences take more to the sans serif font. So, I was on the hunt...prowl...forage...I was looking for a font I could tolerate. That's when I found Avenir. I'm sorry for the embarrassingly large picture, but I think it's important for us all to be able to read it.

Yeah, so, that's the history of Avenir. I was unaware Apple liked it so much. (I'm not sure how okay with that I am considering I'm an Android fan...but I shall digress for the sake of this post!) 

Moving right along...

So, I like this font because it does look professional, but not boring. I wish Google would consider putting it on Blogger. But, I do completely understand it if they don't considering Apple's love for the font. And, I promise you, a love of Avenir is the only thing Apple and I will ever have in common.

Anyway, the next time you need a sans serif font, consider Avenir!

Photo #01 Credit: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi-VAR49fCMsCWLjdaILbv9SAwj2I85HCDERg2A6auEIJQLrEgnux3Tmycd0fg9pGu6fQlHiicFtZsgTtTvNSwzx08t0QYpbZe1xIyOL9BM9_rLSUsw3sJBO93Vxq9ID2zzzJJFaFhJiVl/s1600/avenir-font.gif